Unintentional comedy has turned out to be an effective marketing tool for Disney's live-action slate. In an entertainment landscape crowded with remakes, getting prospective viewers to care about character designs is half the battle. By embracing the viral ribbing, Dwayne Johnson turned an awkward visual reveal into free publicity. Whether Maui's hair reads as heroic or hilarious on the big screen, the internet has ensured that audiences will be watching closely the moment he steps into theaters.
See the Funniest the Rock Memes Flooding the Internet After First Look at His Moana Wig
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