In December 2020, during the height of pandemic-era digital boredom, Max Collins took control of the official Eve 6 Twitter account. Music industry publicists typically treat legacy band accounts like museum gift shops, tweeting safe tour dates and vintage album cover photos. Collins took the opposite approach.
He began firing off stream-of-consciousness dispatches, mercilessly roasting his own commercial legacy and skewering contemporaries. He asked whether people thought various public figures or artists were "heart in a blender" or "not heart in a blender." He made self-deprecating jokes about the late-nineties alt-rock scene, engaged in surreal feuds with bands like Smash Mouth and Third Eye Blind, and openly discussed the financial realities of surviving as a touring indie artist decades past your platinum peak.
The internet responded instantly. The account accumulated hundreds of thousands of followers, drawing endorsements from contemporary indie icons like Phoebe Bridgers and modern punk figures. Collins turned what could have been a forgotten nostalgia act into an irreverent, sharp-witted online personality. Crucially, the online attention translated directly into musical engagement. Spotify and Apple Music logged massive spikes in plays for "Inside Out," introducing the song to Gen Z listeners who had not yet been born when the CD first hit store shelves in 1998.
